ROAM Community Call with Outside CEO Robin Thurston & ROAM Founder Chris Jerard

Also joined on the panel by ROAM Founding members Travis Rice, Sasha DiGiulian, Rebecca Rusch, Kelly Starrett, and other outdoor pros Chris Davenport, Chase Jarvis, Kina Pickett, Pat Crawford, Eric Henderson and more.

Robin Thurston is the CEO of Outside, a company building the world’s content and events home for skiers, runners, triathletes, hikers, backpackers, yogis, cross-fitters, gym goers, and cyclists. He is reinventing some things in this space. Both for the active lifestyle outdoor world and certainly in the approach to “media”.  Under his leadership, Pocket Outdoor Media is reinventing how active participants consume content, participate, increase knowledge, find gear, and participate in their activity.

He ran a consumer genetics company called Helix in Silicon Valley before returning to his home state of Colorado. Prior to Helix, Robin co-founded and built MapMyFitness into one of the world’s largest open fitness tracking platforms.

Following the acquisition of MapMyFitness by Under Armour, he joined the innovative sports apparel organization and served as Chief Digital Officer, where he led the overall strategic direction of the company’s Connected Fitness and eCommerce business.

Robin spent the first ten years of his career building a mutual fund classification and ratings platform at Lipper (a Thomson Reuters Company), as well as a risk and compensation platform at both American Century Investments and Wellington Management. He graduated with a MS in Finance from University of Colorado at Denver and lives with his wife and three children in Boulder, Co. He is a lifelong cyclist who started riding and racing in the early 1980’s.


Outside is the world’s leading creator of active lifestyle content and experiences. Across web, print, podcast, social, video, and TV, our brands reach 70 million of the most active and influential consumers in the world every month. Our brands include: Outside Integrated Media, OutsideTV, Gaia GPS, athleteReg, Peloton Magazine, Yoga Journal, SKI, BACKPACKER, VeloNews, Climbing, Rock & Ice, Gym Climber, Trail Runner, Women’s Running, Triathlete, Better Nutrition, Bicycle Retailer & Industry News, Clean Eating, Fly Fishing Film Tour, IDEA Health and Fitness Association, Muscle & Performance, NASTAR, National Park Trips, NatuRx, Oxygen, PodiumRunner, Roll Massif, SNEWS, The Voice, Vegetarian Times, VeloPress, VeloSwap, Paleo Mag, Beta, FinisherPix, and Warren Miller Entertainment.