Home is more than a pin on a map – It is a community that shares everyday culture, sights and sounds. It is a place shaped by the changing seasons, the familiar faces at the coffee shop and the shared sense of lifestyle that roots you to your fellow neighbors.
Our home is in Boulder, CO, where we are excited to announce an exclusive gear collaboration with our friends down the street at Mountain Standard – a local brand that captures the same passion for adventure and sense of lifestyle that echoes off the surrounding mountains and down our streets. We partnered with our rad neighbors to bring a special ROAM Fall collection to life, featuring men and women’s sleeve crews – American made, relaxed fit pullovers designed for everyday wearability, with technical detail down to the threads – and this is our pick for the Fall season adventurer.
To celebrate the launch of this exclusive collaboration, we sat down with Mountain Standard’s Lead Designer, Grant Dupre, to discuss the inspiration behind the Brand and the roots we have in common. Read on to learn more!
Shop the limited collection before it’s gone: wero/am/mtn-std
What does Mountain Standard mean to you beyond a brand, rather as a timezone that we share?
Grant Dupre, Lead Designer
It is hard not to appreciate this place. To me, this region is one of the best pieces of our world – certainly the best of this continent. You can ski, mountain bike, float and fish, all in a single day, and in all different climates if done right. The vastness is humbling, the mountains are solid, the skies are almost always sunny, and when they are grey, they are usually delivering massive amounts of powder.
Together we are seekers of the everyday adventure, from peaks to parks to undiscovered streets. How does Mountain Standard capture that pursuit?
We are a community of creatives, climbers, fly fisherman, mountain bikers, hikers, photographers, and lovers of the outdoors. Our lives revolve around working, living, and playing all over this region. At the end of the day, our products embody this adventure ready spirit.
What is it about Boulder, CO that inspires your products?
Boulder is one of those great towns where you can go from the office to adventure in just a few steps outside the door. We live at the base of the rockies where you can escape to the mountains, river, or desert with a quick trip.
If you had the opportunity to rock Mountain Standard gear anywhere in the world, where would that be? Everest? Around a campfire? the couch?
Our intention is to design with a global sense of style and to build that into the product. The idea is that you can wear Mountain Standard for all you adventures. Whether you live in the Rockies or you are headed to the Alps, our gear is made to handle it. Personally, I would find myself sitting around a campfire in the desert under a full moon with good friends and family – mountain bikes on the back of the rig for some amazing riding the next day. Or alternatively, I imagine being loaded up driving through a winter storm with skis on the rack chasing a powder day.